Legal

Terms of Service

Last updated: 22 April 2026

These Terms of Service ("Terms") govern your access to and use of the Belvi mobile application and website (collectively, the "Services") operated by Belvi ("we", "our", or "us"). By accessing or using the Services you agree to be bound by these Terms. If you do not agree, do not use the Services.

1. Eligibility

You must be at least 13 years old to use the Services (16 in the European Economic Area). By using the Services, you represent that you meet this requirement. If you are under 18, you confirm you have obtained parental or guardian consent.

2. Account Registration

To access certain features you must create an account. You agree to:

• Provide accurate, current, and complete information
• Maintain and promptly update your account information
• Keep your password secure and confidential
• Accept responsibility for all activity that occurs under your account
• Notify us immediately at [email protected] of any unauthorised use

We reserve the right to suspend or terminate accounts that provide false information or violate these Terms.

3. User Content

Ownership

You retain ownership of all photographs, captions, and other content you upload ("User Content"). You represent and warrant that you own or have the necessary rights, licences, and permissions to post your User Content and to grant us the licence below.

Licence to Belvi

By uploading User Content, you grant Belvi a non-exclusive, royalty-free, worldwide, sublicensable licence to use, reproduce, display, and distribute your User Content within the Services and in marketing materials for Belvi. This licence ends when you delete the relevant content from your account, subject to any copies already made in the normal course of distribution.

Content moderation and removal

We reserve the right to remove, hide, or restrict access to any User Content at any time and without prior notice, at our sole discretion, including where we reasonably believe it violates these Terms, applicable law, or App Store / Google Play policies, or where content has been reported by other users. We are not obliged to provide reasons for any moderation decision. Removal does not create any liability on our part.

Reporting content

You may report content that you believe violates these Terms using the in-app report function. On receipt of a report, the reported content may be temporarily hidden from public view while we review it. We will review reports at our discretion and may take action including removal, account restriction, or no action, depending on our findings. We do not guarantee a response to every report and are not obliged to disclose the outcome of any review to the reporter or the uploader.

Automated processing

We use automated systems to assist with content moderation, including temporarily hiding content that has received a user report pending human review. This automated processing may affect the visibility of your User Content. In accordance with Article 22 of the UK and EU General Data Protection Regulation (GDPR), you have the right to request human review of any automated decision that significantly affects you by contacting us at [email protected]. We will respond within 14 days.

Deletion of content

When you delete User Content, or when we remove it in the exercise of our moderation rights, the content is permanently deleted and cannot be recovered. We accept no liability for any loss arising from the permanent deletion of content, whether initiated by you or by us acting in good faith under these Terms.

Requesting removal of content featuring you

If you appear in a photo uploaded by another user and you did not consent to its publication, or if you believe content featuring you violates your privacy rights under applicable law (including the GDPR), you may request its removal by emailing [email protected] with a description of the content, a link or screenshot where possible, and confirmation of your identity. We will review and respond within 14 days.

Prohibited content

You must not upload content that:

• Is not yours to share (violates a third party's copyright, trademark, or privacy rights)
• Is sexually explicit, obscene, or pornographic
• Contains hate speech or incites discrimination based on race, ethnicity, religion, gender, sexual orientation, disability, or nationality
• Depicts graphic violence, gore, or self-harm
• Harasses, bullies, or threatens other users
• Is spam, deceptive, or fraudulent
• Violates any applicable law or regulation

We may remove content that violates these rules and suspend or terminate the accounts responsible.

4. Acceptable Use

You agree not to:

• Use the Services for any unlawful purpose
• Scrape, crawl, or otherwise extract data from the Services without prior written consent
• Attempt to gain unauthorised access to any part of the Services or related systems
• Interfere with or disrupt the integrity or performance of the Services
• Impersonate any person or entity or falsely represent your affiliation
• Use automated means (bots, scripts) to interact with the Services in a way that exceeds reasonable personal use
• Reverse-engineer, decompile, or disassemble any part of the Services

5. Location Data

The Services display photography locations contributed by users and our editorial team. While we strive for accuracy, we do not guarantee that any location is safe to access, legally accessible, or free from private-property restrictions. You are solely responsible for confirming access rights and complying with local laws and regulations when visiting any location.

6. Intellectual Property

All aspects of the Services not covered by user licences — including the Belvi name, logo, app design, code, and editorial content — are owned by or licenced to Belvi and protected by applicable intellectual property laws. You may not use these without our prior written consent.

7. Copyright Infringement — Takedown Procedure

Belvi respects intellectual property rights. If you believe that content on the Services infringes your copyright or other intellectual property rights, please send a written notice to our designated contact below. Although we are established in Ireland and subject to the EU Copyright Directive (Directive 2019/790), we also process notices consistent with the US Digital Millennium Copyright Act (DMCA) because Apple and Google require it for App Store distribution.

Your notice must include:

• Your name, address, telephone number, and email address
• A description of the copyrighted work you claim has been infringed
• A description of the content you claim is infringing and its location within the Services (e.g. a URL or screenshot)
• A statement that you have a good-faith belief that the use is not authorised by the copyright owner, its agent, or the law
• A statement, made under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorised to act on their behalf
• Your physical or electronic signature

Send takedown notices to:

Copyright Agent — Belvi
Email: [email protected]
Subject line: Copyright Takedown Notice

We will acknowledge receipt within 5 business days and, where the claim is valid, remove or disable access to the infringing content promptly. We will also notify the uploader and provide them with an opportunity to submit a counter-notice where permitted by law.

Counter-notices: If you believe your content was removed in error, you may submit a counter-notice to the same address explaining why the content does not infringe the claimant's rights. Repeat infringers will have their accounts terminated.

8. Third-Party Services

The Services may contain links to or integrate with third-party websites, apps, or services (e.g. mapping providers, social networks). We are not responsible for the content, privacy practices, or terms of those third parties. Use them at your own risk.

9. Disclaimer of Warranties

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE OF VIRUSES.

10. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, BELVI AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS OR REVENUES, WHETHER INCURRED DIRECTLY OR INDIRECTLY, OR ANY LOSS OF DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING FROM YOUR USE OF OR INABILITY TO USE THE SERVICES.

IN JURISDICTIONS THAT DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES, OUR LIABILITY IS LIMITED TO THE MAXIMUM EXTENT PERMITTED BY LAW.

11. Indemnification

You agree to defend, indemnify, and hold harmless Belvi and its affiliates from and against any claims, damages, obligations, losses, liabilities, costs, and expenses arising from: (a) your use of the Services; (b) your User Content; (c) your violation of these Terms; or (d) your violation of any third-party rights.

12. Suspension and Termination

Your right to close your account

You may terminate your account at any time by deleting it within the app. Upon termination, your right to use the Services ceases immediately and your User Content will be permanently deleted and cannot be recovered.

Our enforcement approach

Where we determine that your conduct or User Content violates these Terms, we may take one or more of the following steps at our sole discretion, depending on the nature and severity of the violation:

• Warning: A notification that a violation has been identified. Continued violations may result in further action.
• Temporary suspension: Suspension of your ability to upload content for a defined period, typically between 3 and 30 days.
• Permanent ban: Permanent termination of your account and all associated access to the Services.

We may impose these measures with or without prior notice and are not obliged to provide reasons. We are under no obligation to offer a formal appeals process. If you believe enforcement action was taken in error, you may contact us at [email protected] and we will consider your request at our discretion.

Our right to terminate

We may also suspend or terminate your access to the Services at any time, with or without cause and with or without notice, at our sole discretion. Sections 3 (User Content licence), 6, 7, 9, 10, 11, and 14 survive termination.

13. Changes to These Terms

We may modify these Terms at any time. We will provide notice of material changes by updating the "Last updated" date above and, where required, by emailing you. Continued use of the Services after the effective date of changes constitutes your acceptance.

14. Governing Law and Disputes

These Terms are governed by the laws of Ireland, without regard to conflict-of-law principles. Any disputes arising from these Terms or the Services shall be subject to the exclusive jurisdiction of the courts of Ireland, unless applicable consumer-protection law in your jurisdiction provides otherwise.

15. Contact

Questions about these Terms? Contact us:

Belvi
General: [email protected]
Legal & copyright: [email protected]
Support: belviapp.com/support
Website: belviapp.com